Embedded Files
Village of Northbrook
Village of Northbrook
Social media content created for municipal communications, including organic reels, paid campaigns, and high-performing posts designed to engage residents across platforms.
Organic Social Reels
Organic Social Reels
Filmed and edited to promote the Northbrook Fire Department. This reel generated over 6,000 views on Facebook and Instagram making it one of the Village's most viewed posts. Edited in Adobe Premiere Pro.
Created to promote Northbrook's first ever Strategic Plan. This reel helped direct Northbrook residents to the Strategic Plan website, gathering over 3,000 views on Facebook and Instagram. Edited in Adobe Premiere Pro.
This reel was created to introduce staff from the Northbrook Police Department in a friendly way. The reel gathered over 3,000 organic views on Facebook and Instagram. Edited in Adobe Premeire Pro.
Created to showcase Toys for Tots donations from the Northbrook Community. Generated over 2,000 organic views on Facebook and Instagram. Edited in Adobe Premiere Pro.
Paid Campaign Ads
Paid Campaign Ads
Paid social content created for targeted campaigns, optimized for performance across platforms.
Top Performing Posts
Top Performing Posts
Top-performing posts on Village platforms, driven by strong engagement and share-ability.
Strategic Plan Carousel Paid Ad
Platform: Facebook and Instagram
Format: 1:1 and 4:5 photos
Goal: Link clicks
Village Birthday Organic Post
Platform: Facebook and Instagram
Format: 1:1 and 4:5 photo
Total views: 16,437
Strategic Plan Website Overview Paid Ad
Platform: Facebook and Instagram
Format: 4:5 video
Goal: Link clicks
Village Event Recap Organic Post
Platform: Facebook and Instagram
Format: Carousel Post
Total views: 11,043
Highland Park High School
Highland Park High School
Social and video content created for student organizations and school-wide initiatives, focused on community building, storytelling, and platform-native engagement.
Organic Social Reels
Organic Social Reels
Filmed and edited for @hptelevision to promote student engagement during Spirit Week. This reel generated over 7,000 views on Instagram, making it one of the account’s most engaging posts. Edited in Adobe Premiere Pro.
Created to promote the start of the school year with a “Glow Party” theme at Highland Park High School. This reel helped generate excitement among students and received over 4,600 views on Instagram. Filmed and edited using Adobe Premiere Pro. Shared on @hptelevision.
Created to promote the Highland Park Boys Cross Country Team heading to the state meet. This reel highlighted team spirit and achievement, and received over 3,200 views on Instagram. Filmed and edited using Adobe Premiere Pro. Shared on @hptelevision.
This reel was created to capture the energy of Highland Park High School’s Homecoming Pep Rally. Designed as a quick, engaging recap, it generated over 6,000 views on Instagram and helped build school spirit across the student body. Filmed and edited using Adobe Premiere Pro. Shared on @hptelevision.
Social Media Graphics
Social Media Graphics
These are examples of social media posts created for the Highland Park High School HPTV and Yearbook Club Instagram accounts. The first promotes a livestream event using bold visuals and clear messaging to capture attention quickly. The second shares essential information about yearbook and ID photos and was designed bilingually in English and Spanish to ensure accessibility for the school’s dual-language community.
Each post was designed with audience engagement in mind, using platform-appropriate formatting, strong visual hierarchy, and clear communication. My goal is to create social media graphics that are informative, engaging, and aligned with the school’s voice.
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